@InBook{Riener2016:ASHFHCI:Subliminal,
  chapter   = {Subliminal perception or ``{C}an we perceive and be influenced by stimuli that do not reach us on a conscious level?''},
  pages     = {pp. 35},
  title     = {{Handbook: Affective Sciences in Human Factors and Human-Computer Interaction}},
  publisher = {Elsevier},
  year      = {2017},
  author    = {Andreas Riener},
  editor    = {Myounghoon Jeon},
  abstract  = {The human information processing system, central component of the human brain and responsible for information gathering, processing, and action triggering, has an essential "bottleneck". While stimuli in the amount of more than 10 million bits per second arriving at our sensory organs, only a very limited portion of about one hundred-thousandth of all the information is receiving full attention, meaning that only this part is attentively perceived and can later be reported. Nevertheless, the remaining part is not just lost, overlooked, or ignored - lot of these information is (preconsciously) detected, somehow processed, stored, and available at the unconscious level. This information might now have the potential - as one group of researchers believe - to influence our immediate behavior, decisions, and actions, while others have found that subliminal perception does not or cannot work. 
In this chapter we want to challenge this prejudice by giving rst an introduction to human information processing, dening then a terminology and introducing a theoretical taxonomy of mental processing states, and reviewing and discussing afterwards the potential of subliminal approaches for different sensory channels. The last part of the chapter is nally recapitulating the findings from our own studies on subliminally triggered behavior change, aimed at mitigating driving mistakes caused by cognitive overload. Our results, while not providing general evidence for the eectiveness of subliminal approaches, suggest that subliminal approaches may be applicable in real-world situations under certain circumstances.},
  owner     = {andreasriener},
  timestamp = {2015.04.29},
}

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While stimuli in the amount of more than 10 million bits per second arriving at our sensory organs, only a very limited portion of about one hundred-thousandth of all the information is receiving full attention, meaning that only this part is attentively perceived and can later be reported. Nevertheless, the remaining part is not just lost, overlooked, or ignored - lot of these information is (preconsciously) detected, somehow processed, stored, and available at the unconscious level. This information might now have the potential - as one group of researchers believe - to influence our immediate behavior, decisions, and actions, while others have found that subliminal perception does not or cannot work. In this chapter we want to challenge this prejudice by giving \frst an introduction to human information processing, de\fning then a terminology and introducing a theoretical taxonomy of mental processing states, and reviewing and discussing afterwards the potential of subliminal approaches for different sensory channels. The last part of the chapter is \fnally recapitulating the \ffindings from our own studies on subliminally triggered behavior change, aimed at mitigating driving mistakes caused by cognitive overload. Our results, while not providing general evidence for the e\u000bectiveness of subliminal approaches, suggest that subliminal approaches may be applicable in real-world situations under certain circumstances.","owner":"andreasriener","timestamp":"2015.04.29","bibtex":"@InBook{Riener2016:ASHFHCI:Subliminal,\r\n chapter = {Subliminal perception or ``{C}an we perceive and be influenced by stimuli that do not reach us on a conscious level?''},\r\n pages = {pp. 35},\r\n title = {{Handbook: Affective Sciences in Human Factors and Human-Computer Interaction}},\r\n publisher = {Elsevier},\r\n year = {2017},\r\n author = {Andreas Riener},\r\n editor = {Myounghoon Jeon},\r\n abstract = {The human information processing system, central component of the human brain and responsible for information gathering, processing, and action triggering, has an essential \"bottleneck\". While stimuli in the amount of more than 10 million bits per second arriving at our sensory organs, only a very limited portion of about one hundred-thousandth of all the information is receiving full attention, meaning that only this part is attentively perceived and can later be reported. Nevertheless, the remaining part is not just lost, overlooked, or ignored - lot of these information is (preconsciously) detected, somehow processed, stored, and available at the unconscious level. This information might now have the potential - as one group of researchers believe - to influence our immediate behavior, decisions, and actions, while others have found that subliminal perception does not or cannot work. \r\nIn this chapter we want to challenge this prejudice by giving \frst an introduction to human information processing, de\fning then a terminology and introducing a theoretical taxonomy of mental processing states, and reviewing and discussing afterwards the potential of subliminal approaches for different sensory channels. The last part of the chapter is \fnally recapitulating the \ffindings from our own studies on subliminally triggered behavior change, aimed at mitigating driving mistakes caused by cognitive overload. Our results, while not providing general evidence for the e\u000bectiveness of subliminal approaches, suggest that subliminal approaches may be applicable in real-world situations under certain circumstances.},\r\n owner = {andreasriener},\r\n timestamp = {2015.04.29},\r\n}\r\n\r\n","author_short":["Riener, A."],"editor_short":["Jeon, M."],"key":"Riener2016:ASHFHCI:Subliminal","id":"Riener2016:ASHFHCI:Subliminal","bibbaseid":"riener-handbookaffectivesciencesinhumanfactorsandhumancomputerinteraction-2017","role":"author","urls":{},"downloads":0,"html":""},"search_terms":["handbook","affective","sciences","human","factors","human","computer","interaction","riener"],"keywords":[],"authorIDs":[],"dataSources":["wDTGhaapnG3Fm9KDN"]}