@article{journals/imds/RobertsCH17,
  added-at = {2020-04-25T00:00:00.000+0200},
  author = {Roberts, Deborah Lynn and Candi, Marina and Hughes, Mathew},
  biburl = {https://www.bibsonomy.org/bibtex/23a6a76a6337837ed07cf313b4f96f94f/dblp},
  ee = {https://doi.org/10.1108/IMDS-11-2016-0472},
  interhash = {d9e00cf34d438b0022f0575bcd944074},
  intrahash = {3a6a76a6337837ed07cf313b4f96f94f},
  journal = {Ind. Manag. Data Syst.},
  keywords = {dblp},
  number = 10,
  pages = {2400-2416},
  timestamp = {2020-04-28T12:05:29.000+0200},
  title = {Leveraging social network sites for new product launch.},
  url = {http://dblp.uni-trier.de/db/journals/imds/imds117.html#RobertsCH17},
  volume = 117,
  year = 2017
}

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