Real options based analysis of optimal pharmaceutical research and development portfolios. Rogers, M. J, Gupta, A., & Maranas, C. D Industrial & engineering chemistry research, 41(25):6607–6620, ACS Publications, 2002.
bibtex   
@article{rogers2002real,
  title={Real options based analysis of optimal pharmaceutical research and development portfolios},
  author={Rogers, Michael J and Gupta, Anshuman and Maranas, Costas D},
  journal={Industrial \& engineering chemistry research},
  volume={41},
  number={25},
  pages={6607--6620},
  year={2002},
  publisher={ACS Publications}
}

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