Transforming How We Understand Asian Cultures and Consumers. Roll, M. Asian Brand Strategy, 2006. 00000
bibtex   
@article{roll_transforming_2006,
	title = {Transforming {How} {We} {Understand} {Asian} {Cultures} and {Consumers}},
	journal = {Asian Brand Strategy},
	author = {Roll, Martin},
	year = {2006},
	note = {00000},
	pages = {31--55}
}
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