Standing on quicksand: viewers’ comprehension and reading patterns of respoken subtitles for the news. Romero-Fresco, P. Standing on quicksand: viewers’ comprehension and reading patterns of respoken subtitles for the news, pages 175-195. Rodopi, 2010. ![Standing on quicksand: viewers’ comprehension and reading patterns of respoken subtitles for the news [link]](https://bibbase.org/img/filetypes/link.svg "link")
Website abstract bibtex Although the interest regarding live subtitles is shifting from quantity to quality, given that broadcasters such as the BBC already subtitle 100% of their programmes, hardly any research has been carried out on how viewers receive this type of subtitle. The aim of this article is to cast some light on this issue by means of two experiments focussing on comprehension and viewing patterns of subtitled news. The results obtained in the first experiment suggest that some of the current subtitles provided for the news in the UK prevent viewers from being able to focus on both the images and the subtitles, which results in an overall poor comprehension of the programme. In order to ascertain whether this is due to the speed of the subtitles or to other factors, a second experiment is also included. In this case, an eye-tracker has been used to record the participants' viewing patterns. The results show that the word-for-word display mode of live subtitles results in viewers spending 90% of their time looking at the subtitles and only 10% looking at the images, which affects overall comprehension.
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abstract = {Although the interest regarding live subtitles is shifting from quantity to quality, given that broadcasters such as the BBC already subtitle 100% of their programmes, hardly any research has been carried out on how viewers receive this type of subtitle. The aim of this article is to cast some light on this issue by means of two experiments focussing on comprehension and viewing patterns of subtitled news. The results obtained in the first experiment suggest that some of the current subtitles provided for the news in the UK prevent viewers from being able to focus on both the images and the subtitles, which results in an overall poor comprehension of the programme. In order to ascertain whether this is due to the speed of the subtitles or to other factors, a second experiment is also included. In this case, an eye-tracker has been used to record the participants' viewing patterns. The results show that the word-for-word display mode of live subtitles results in viewers spending 90% of their time looking at the subtitles and only 10% looking at the images, which affects overall comprehension.},
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author = {Romero-Fresco, P.},
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Downloads: 0
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