Uncovering Unexpected Actors in an Educational Service Ecosystem. Rothe, H. & Gersch, M. In 1. Jahrestagung der Wissenschaftlichen Kommission Dienstleistungsmanagement (WK DLM), 2016.
abstract   bibtex   
A crucial factor of improving IT-based services lies within the boundaries of understanding its usage. This is especially true for highly integrated services, like educational service (Shostack 1982), as value co-creation is based upon usage processes (Prahalad and Ramaswamy 2004; Vargo and Lusch 2004). Usage can be assumed as a process of (autonomous) resource integration between several actors. Therefore, Lusch and Vargo (2014) draw on ‘relatively self-contained, and self-adjusting systems” (p. 161), they call service ecosystems. Self-containment and self-adjustment are a result of inherent self-supporting and loosely-coupled actors, who mainly share two things: (1) a will to co-create value, and (2) institutional logics, like rules and standards, which mediate their actors coupling. As each actor in a service ecosystem chooses on its own, which resources it integrates into value-co-creation, the number and type of actors become may become less pre-determined and less expectable for focal service suppliers. We choose to take a traditional supplier-perspective and ask: How do resource-integrating users autonomously – and therefore unexpectedly – integrate actors into value co-creation processes?
@inproceedings{
 title = {Uncovering Unexpected Actors in an Educational Service Ecosystem},
 type = {inproceedings},
 year = {2016},
 city = {Rostock, Germany},
 id = {d55b7f9c-638c-3900-843c-c9fe361f00b7},
 created = {2017-10-07T10:05:40.064Z},
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 abstract = {A crucial factor of improving IT-based services lies within the boundaries of understanding its usage. This is especially true for highly integrated services, like educational service (Shostack 1982), as value co-creation is based upon usage processes (Prahalad and Ramaswamy 2004; Vargo and Lusch 2004). Usage can be assumed as a process of (autonomous) resource integration between several actors. Therefore, Lusch and Vargo (2014) draw on ‘relatively self-contained, and self-adjusting systems” (p. 161), they call service ecosystems. Self-containment and self-adjustment are a result of inherent self-supporting and loosely-coupled actors, who mainly share two things: (1) a will to co-create value, and (2) institutional logics, like rules and standards, which mediate their actors coupling. As each actor in a service ecosystem chooses on its own, which resources it integrates into value-co-creation, the number and type of actors become may become less pre-determined and less expectable for focal service suppliers. We choose to take a traditional supplier-perspective and ask: How do resource-integrating users autonomously – and therefore unexpectedly – integrate actors into value co-creation processes?},
 bibtype = {inproceedings},
 author = {Rothe, Hannes and Gersch, Martin},
 booktitle = {1. Jahrestagung der Wissenschaftlichen Kommission Dienstleistungsmanagement (WK DLM)}
}

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