@inproceedings{
 title = {Content-Influencer-Fit: Improving Reach and Impact of Content for Influencers in eWOM},
 type = {inproceedings},
 year = {2018},
 city = {Luneburg, Germany},
 id = {8362c439-fc64-3f7b-8abe-3a245b26714f},
 created = {2018-03-22T11:03:58.881Z},
 file_attached = {true},
 profile_id = {4d6e333c-c37d-3ec7-8c04-1f45c312e278},
 last_modified = {2018-04-11T14:31:35.820Z},
 read = {true},
 starred = {false},
 authored = {true},
 confirmed = {true},
 hidden = {false},
 source_type = {CONF},
 private_publication = {false},
 bibtype = {inproceedings},
 author = {Rothe, Hannes and Wicke, Sebastian},
 booktitle = {Multikonferenz Wirtschaftsinformatik}
}

{"_id":"3s7me7ZrfqoQoJWv9","bibbaseid":"rothe-wicke-contentinfluencerfitimprovingreachandimpactofcontentforinfluencersinewom-2018","author_short":["Rothe, H.","Wicke, S."],"bibdata":{"title":"Content-Influencer-Fit: Improving Reach and Impact of Content for Influencers in eWOM","type":"inproceedings","year":"2018","city":"Luneburg, Germany","id":"8362c439-fc64-3f7b-8abe-3a245b26714f","created":"2018-03-22T11:03:58.881Z","file_attached":"true","profile_id":"4d6e333c-c37d-3ec7-8c04-1f45c312e278","last_modified":"2018-04-11T14:31:35.820Z","read":"true","starred":false,"authored":"true","confirmed":"true","hidden":false,"source_type":"CONF","private_publication":false,"bibtype":"inproceedings","author":"Rothe, Hannes and Wicke, Sebastian","booktitle":"Multikonferenz Wirtschaftsinformatik","bibtex":"@inproceedings{\n title = {Content-Influencer-Fit: Improving Reach and Impact of Content for Influencers in eWOM},\n type = {inproceedings},\n year = {2018},\n city = {Luneburg, Germany},\n id = {8362c439-fc64-3f7b-8abe-3a245b26714f},\n created = {2018-03-22T11:03:58.881Z},\n file_attached = {true},\n profile_id = {4d6e333c-c37d-3ec7-8c04-1f45c312e278},\n last_modified = {2018-04-11T14:31:35.820Z},\n read = {true},\n starred = {false},\n authored = {true},\n confirmed = {true},\n hidden = {false},\n source_type = {CONF},\n private_publication = {false},\n bibtype = {inproceedings},\n author = {Rothe, Hannes and Wicke, Sebastian},\n booktitle = {Multikonferenz Wirtschaftsinformatik}\n}","author_short":["Rothe, H.","Wicke, S."],"urls":{"Paper":"https://bibbase.org/service/mendeley/4d6e333c-c37d-3ec7-8c04-1f45c312e278/file/0c95d819-4624-10bf-3ff5-24f9463ffff2/rothe_wicke___mkwi_2018_influencer_marketing.pdf.pdf"},"biburl":"https://bibbase.org/service/mendeley/4d6e333c-c37d-3ec7-8c04-1f45c312e278","bibbaseid":"rothe-wicke-contentinfluencerfitimprovingreachandimpactofcontentforinfluencersinewom-2018","role":"author","metadata":{"authorlinks":{}},"downloads":0},"bibtype":"inproceedings","biburl":"https://bibbase.org/service/mendeley/4d6e333c-c37d-3ec7-8c04-1f45c312e278","dataSources":["2252seNhipfTmjEBQ"],"keywords":[],"search_terms":["content","influencer","fit","improving","reach","impact","content","influencers","ewom","rothe","wicke"],"title":"Content-Influencer-Fit: Improving Reach and Impact of Content for Influencers in eWOM","year":2018}