@incollection{ruecker_experience_2017,
	series = {Experiments in the {Digital} {Humanities}},
	title = {Experience {Design} for the {Humanities}: {Activating} {Multiple} {Interpretations}},
	isbn = {978-1-5179-0285-8},
	shorttitle = {Experience {Design} for the {Humanities}},
	url = {https://www.jstor.org/stable/10.5749/j.ctt1pwt6wq.34},
	abstract = {This chapter deals with two central propositions. The first is that the humanities has an opportunity to create a new kind of experience design that is fundamentally different in its goals from experience design in industry. In order to reliably appeal to customers, commercial experience designers strive for consistency. Whether working with retail outlets or amusement parks, they attempt to produce a customer experience that is similar for everyone who enters. There is, for example, a well-defined “Disney experience” that strives to keep a trip to any Disney location within the discourse of the brand. Cinderella should not take a},
	urldate = {2022-01-18},
	booktitle = {Making {Things} and {Drawing} {Boundaries}},
	publisher = {University of Minnesota Press},
	author = {RUECKER, STAN and ROBERTS-SMITH, JENNIFER},
	editor = {Sayers, Jentery},
	year = {2017},
	doi = {10.5749/j.ctt1pwt6wq.34},
	pages = {259--270},
}

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