@article{ruiz-rosa_redirecting_2017,
	title = {Redirecting hotel management towards greater efficiency in water consumption: {A} case study},
	volume = {20},
	issn = {09601406},
	url = {https://www2.scopus.com/inward/record.uri?eid=2-s2.0-85042945392&doi=10.1504%2fIJSD.2017.089995&partnerID=40&md5=685c68cada8b2509f95fc3041df5b1dc},
	doi = {10.1504/IJSD.2017.089995},
	abstract = {This paper analyses the case of the Hotel Botánico, an establishment located in the north of the island of Tenerife, a mature destination. This hotel has implemented a series of measures, related to its business strategy, aimed at increasing water consumption savings. As a result, it has been proven that, in five years, this hotel has managed to recover 86\% of its investment just through the resulting saving on water consumption, as well as achieving indirect impacts by improving its business reputation. This allows us to conclude, in the absence of further studies, that for hotels located in tourist destinations in stages of maturity and decline, the implementation of efficient water use measures ultimately enhances the competitiveness of the hotel company, both directly (cost reduction) and indirectly (improving loyalty). Copyright © 2017 Inderscience Enterprises Ltd.},
	language = {English},
	number = {3-4},
	journal = {International Journal of Sustainable Development},
	author = {Ruiz-Rosa, I. and García-Rodríguez, F.J. and Santamarta-Cerezal, J.C.},
	year = {2017},
	keywords = {Business strategy, Canary Islands, Cost reduction, Efficiency, Hotel managements, Hotels, Investments, Mature destinations, Paper analysis, Santa Cruz de Tenerife [(PRV) Canary Islands], Spain, Tenerife, Tourism, Tourist destinations, Water consumption, Water efficiency, Water management, Water supply, competitiveness, hotel industry, investment, tourism, tourist destination, water management, water use efficiency},
	pages = {230--249}
}

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As a result, it has been proven that, in five years, this hotel has managed to recover 86% of its investment just through the resulting saving on water consumption, as well as achieving indirect impacts by improving its business reputation. This allows us to conclude, in the absence of further studies, that for hotels located in tourist destinations in stages of maturity and decline, the implementation of efficient water use measures ultimately enhances the competitiveness of the hotel company, both directly (cost reduction) and indirectly (improving loyalty). 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