An Adaptive Algorithm for Selecting Profitable Keywords for Search-Based Advertising Services. Rusmevichientong, P. and Williamson, D. In acmec06, pages 260–269, Ann Arbor, 2006.
bibtex   
@InProceedings{rusm06,
  author =       {Patt Rusmevichientong and David~P. Williamson},
  title =        {An Adaptive Algorithm for Selecting Profitable
                  Keywords for Search-Based Advertising Services},
  booktitle =    acmec06,
    pages={260--269},
  Address = {Ann Arbor},
  year =         2006
}
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