@InProceedings{rusm06,
  author =       {Patt Rusmevichientong and David~P. Williamson},
  title =        {An Adaptive Algorithm for Selecting Profitable
                  Keywords for Search-Based Advertising Services},
  booktitle =    acmec06,
    pages={260--269},
  Address = {Ann Arbor},
  year =         2006
}

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