The 12 different ways for companies to innovate. Sawhney, M., Wolcott, R. C., & Arroniz, I. MIT Sloan Management Review, 47(3):75--81, 2006.
The 12 different ways for companies to innovate [link]Paper  bibtex   
@article{sawhney_12_2006,
	title = {The 12 different ways for companies to innovate},
	volume = {47},
	url = {http://sloanreview.mit.edu/article/the-different-ways-for-companies-to-innovate/},
	number = {3},
	urldate = {2016-05-28TZ},
	journal = {MIT Sloan Management Review},
	author = {Sawhney, Mohanbir and Wolcott, Robert C. and Arroniz, Inigo},
	year = {2006},
	pages = {75--81}
}
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