The different audiences of science communication: A segmentation analysis of the Swiss population?s perceptions of science and their information and media use patterns. Schäfer, M. S, Füchslin, T., Metag, J., Kristiansen, S. T., & Rauchfleisch, A. Public Understanding of Science, 27(7):836–856, Sage Publications Ltd., January, 2018.
The different audiences of science communication: A segmentation analysis of the Swiss population?s perceptions of science and their information and media use patterns [link]Paper  doi  abstract   bibtex   
Few studies have assessed whether populations can be divided into segments with different perceptions of science. We provide such an analysis and assess whether these segments exhibit specific patterns of media and information use. Based on representative survey data from Switzerland, we use latent class analysis to reconstruct four segments: the ?Sciencephiles,? with strong interest for science, extensive knowledge, and a pronounced belief in its potential, who use a variety of sources intensively; the ?Critically Interested,? also with strong interest and support for science but with less trust in it, who use similar sources but are more cautious toward them; the ?Passive Supporters? with moderate levels of interest, trust, and knowledge and tempered perceptions of science, who use fewer sources; and the ?Disengaged,? who are not interested in science, do not know much about it, harbor critical views toward it, and encounter it–if at all–mostly through television.
@article{zora159003,
          volume = {27},
          number = {7},
           month = {January},
          author = {Mike S Sch{\"a}fer and Tobias F{\"u}chslin and Julia Metag and Silje Theresa Kristiansen and Adrian Rauchfleisch},
           title = {The different audiences of science communication: A segmentation analysis of the Swiss population?s perceptions of science and their information and media use patterns},
       publisher = {Sage Publications Ltd.},
            year = {2018},
         journal = {Public Understanding of Science},
           pages = {836--856},
        keywords = {Arts and Humanities (miscellaneous), Communication, Developmental and Educational Psychology},
        language = {english},
             url = {https://doi.org/10.5167/uzh-159003},
            issn = {0963-6625},
        abstract = {Few studies have assessed whether populations can be divided into segments with different perceptions of science. We provide such an analysis and assess whether these segments exhibit specific patterns of media and information use. Based on representative survey data from Switzerland, we use latent class analysis to reconstruct four segments: the ?Sciencephiles,? with strong interest for science, extensive knowledge, and a pronounced belief in its potential, who use a variety of sources intensively; the ?Critically Interested,? also with strong interest and support for science but with less trust in it, who use similar sources but are more cautious toward them; the ?Passive Supporters? with moderate levels of interest, trust, and knowledge and tempered perceptions of science, who use fewer sources; and the ?Disengaged,? who are not interested in science, do not know much about it, harbor critical views toward it, and encounter it{--}if at all{--}mostly through television.},
             doi = {10.1177/0963662517752886}
}
Downloads: 0
About
Documentation
Keywords
Search
Users
Terms and Conditions of Use
Privacy Policy
Sitemap
© BibBase.org 2021