@article{schwarz_ease_1991,
	title = {Ease of retrieval as information: {Another} look at the availability heuristic},
	volume = {61},
	issn = {0022-3514, 1939-1315},
	url = {http://psycnet.apa.org/journals/psp/61/2/195},
	doi = {10.1037/0022-3514.61.2.195},
	abstract = {Experienced ease of recall was found to qualify the implications of recalled content. Ss who had to recall 12 examples of assertive (unassertive) behaviors, which was difficult, rated themselves as less assertive (less unassertive) than Ss who had to recall 6 examples, which was easy. In fact, Ss reported higher assertiveness after recalling 12 unassertive rather than 12 assertive behaviors. Thus, self-assessments only reflected the implications of recalled content if recall was easy. The impact of ease of recall was eliminated when its informational value was discredited by a misattribution manipulation. The informative functions of subjective experiences are discussed. (PsycINFO Database Record (c) 2012 APA, all rights reserved)},
	language = {en},
	number = {2},
	journal = {Journal of personality and social psychology},
	author = {Schwarz, Norbert and Bless, Herbert and Strack, Fritz and Klumpp, Gisela and Rittenauer-Schatka, Helga and Simons, Annette},
	month = aug,
	year = {1991},
	keywords = {Mental Health/Bias: Fallacies of Reason, college students, ease of recall, subjective judgment of content of experiential recall},
	pages = {195}
}

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