The methodology of evaluation. Scriven, M. In Perspectives of curriculum evaluation, volume 1, pages 39–55. Chicago, Rand McNally, 1967.
bibtex   
@incollection{scriven_methodology_1967,
	address = {Chicago, Rand McNally},
	title = {The methodology of evaluation},
	volume = {1},
	language = {en},
	booktitle = {Perspectives of curriculum evaluation},
	author = {Scriven, M.},
	editor = {Stake, R.E.},
	year = {1967},
	pages = {39--55},
}

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