The Science of Emotion in Marketing: How We Decide What to Share and Whom to Trust

The Science of Emotion in Marketing: How We Decide What to Share and Whom to Trust. Seiter, C. March, 2014. 00000

To understand emotion in marketing, we have to understand the four emotions. Here's how happiness, sadness, fear and anger motivate us to action.

@misc{seiter_science_2014,
	title = {The {Science} of {Emotion} in {Marketing}: {How} {We} {Decide} {What} to {Share} and {Whom} to {Trust}},
	shorttitle = {The {Science} of {Emotion} in {Marketing}},
	url = {https://blog.bufferapp.com/science-of-emotion-in-marketing},
	abstract = {To understand emotion in marketing, we have to understand the four emotions. Here's how happiness, sadness, fear and anger motivate us to action.},
	urldate = {2016-03-22TZ},
	journal = {Buffer},
	author = {Seiter, Courtney},
	month = mar,
	year = {2014},
	note = {00000},
	keywords = {Keep, User Behavior, engagement}
}

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