@article{shahrin_green_2017,
	title = {Green “{Eco}-{Label}” or “{Greenwashing}”? {Building} {Awareness} {About} {Environmental} {Claims} of {Marketers}},
	volume = {23},
	shorttitle = {Green “{Eco}-{Label}” or “{Greenwashing}”?},
	doi = {10.1166/asl.2017.7713},
	abstract = {In order to enrich more pro-environmental behaviour among consumer, present paper aims to enlighten on the “greenwashing” issue. Such deceptive practice leads to lure consumers to believe they are offering environmental friendly product. As such, this is necessary to make
consumers aware about the issue concerning “greenwashing.” Considering this, the present paper aims to answer the following questions; (1) Why pro-environmental behaviour in the forefront? (2) Does eco-label will ensure the genuineness of environmental-friendly product? (3) Why
greenwashing is a problem? (4) How to differentiate between the greenwashed and the real deal products? And (5) What is the role of marketers in this regard? Relevant literatures are reviewed to respond to the research questions. Since environmentally concerned consumers became a profitable
market segment in recent years, many companies are moving towards eco-label. However, not all eco-friendly claims are genuine. Therefore, the increase of greenwashing, with deficiency of enforcements, contributes to consumer disbelief of all green claims. With that, it weakens the value of
consumers as an inspiration to influence companies toward environmental friendly determination for industrial practices and business operations. It is expected that, the present study will contribute significantly to the existing body of knowledge in regard to existing falls environmental
claims regarding eco-labels.},
	number = {4},
	journal = {Advanced Science Letters},
	author = {Shahrin, Ruzanna and Quoquab, Farzana and Jamil, Rossilah and Mahadi, Nomahaza and Mohammad, Jihad and Salam, Zarina and Hussin, Nazimah},
	month = apr,
	year = {2017},
	keywords = {Consumer Awareness, Eco-Labeling, Environmental-Friendly Product, Greenwashing, Pro-Environmental Behavior},
	pages = {3205--3208},
}

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As such, this is necessary to make consumers aware about the issue concerning “greenwashing.” Considering this, the present paper aims to answer the following questions; (1) Why pro-environmental behaviour in the forefront? (2) Does eco-label will ensure the genuineness of environmental-friendly product? (3) Why greenwashing is a problem? (4) How to differentiate between the greenwashed and the real deal products? And (5) What is the role of marketers in this regard? Relevant literatures are reviewed to respond to the research questions. Since environmentally concerned consumers became a profitable market segment in recent years, many companies are moving towards eco-label. However, not all eco-friendly claims are genuine. Therefore, the increase of greenwashing, with deficiency of enforcements, contributes to consumer disbelief of all green claims. With that, it weakens the value of consumers as an inspiration to influence companies toward environmental friendly determination for industrial practices and business operations. It is expected that, the present study will contribute significantly to the existing body of knowledge in regard to existing falls environmental claims regarding eco-labels.","number":"4","journal":"Advanced Science Letters","author":[{"propositions":[],"lastnames":["Shahrin"],"firstnames":["Ruzanna"],"suffixes":[]},{"propositions":[],"lastnames":["Quoquab"],"firstnames":["Farzana"],"suffixes":[]},{"propositions":[],"lastnames":["Jamil"],"firstnames":["Rossilah"],"suffixes":[]},{"propositions":[],"lastnames":["Mahadi"],"firstnames":["Nomahaza"],"suffixes":[]},{"propositions":[],"lastnames":["Mohammad"],"firstnames":["Jihad"],"suffixes":[]},{"propositions":[],"lastnames":["Salam"],"firstnames":["Zarina"],"suffixes":[]},{"propositions":[],"lastnames":["Hussin"],"firstnames":["Nazimah"],"suffixes":[]}],"month":"April","year":"2017","keywords":"Consumer Awareness, Eco-Labeling, Environmental-Friendly Product, Greenwashing, Pro-Environmental Behavior","pages":"3205–3208","bibtex":"@article{shahrin_green_2017,\n\ttitle = {Green “{Eco}-{Label}” or “{Greenwashing}”? {Building} {Awareness} {About} {Environmental} {Claims} of {Marketers}},\n\tvolume = {23},\n\tshorttitle = {Green “{Eco}-{Label}” or “{Greenwashing}”?},\n\tdoi = {10.1166/asl.2017.7713},\n\tabstract = {In order to enrich more pro-environmental behaviour among consumer, present paper aims to enlighten on the “greenwashing” issue. Such deceptive practice leads to lure consumers to believe they are offering environmental friendly product. As such, this is necessary to make\nconsumers aware about the issue concerning “greenwashing.” Considering this, the present paper aims to answer the following questions; (1) Why pro-environmental behaviour in the forefront? (2) Does eco-label will ensure the genuineness of environmental-friendly product? (3) Why\ngreenwashing is a problem? (4) How to differentiate between the greenwashed and the real deal products? And (5) What is the role of marketers in this regard? Relevant literatures are reviewed to respond to the research questions. Since environmentally concerned consumers became a profitable\nmarket segment in recent years, many companies are moving towards eco-label. However, not all eco-friendly claims are genuine. Therefore, the increase of greenwashing, with deficiency of enforcements, contributes to consumer disbelief of all green claims. With that, it weakens the value of\nconsumers as an inspiration to influence companies toward environmental friendly determination for industrial practices and business operations. 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