@article{shanahan_diffusion_2008,
	title = {The {Diffusion} of {Organic} {Food} {Products}: {Toward} a {Theory} of {Adoption}},
	volume = {24},
	number = {3},
	journal = {Agribusiness},
	author = {Shanahan, Christopher J. and Hooker, Neal H. and Sporleder, Thomas L.},
	year = {2008},
	pages = {369--387}
}

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