Information Rules: A Strategic Guide to the Network Economy. Shapiro, C. & Varian, H. R. Harvard Business School Press, Boston, Massachusetts, November, 1998.
bibtex   
@book{ sha98,
  author = {Carl Shapiro and Hal R. Varian},
  title = {Information Rules: A Strategic Guide to the Network Economy},
  publisher = {Harvard Business School Press},
  month = {November},
  year = {1998},
  address = {Boston, Massachusetts},
  isbn = {087584863X}
}

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