Consumers and Biotechnology: A Synopsis of Survey and Focus Group Research. Sheehy, H., Legault, M., & Ireland, D. Journal of Consumer Policy, 21(4):359--386, December, 1998.
Consumers and Biotechnology: A Synopsis of Survey and Focus Group Research [link]Paper  doi  abstract   bibtex   
The Office of Consumer Affairs of Industry Canada, in conjunction with other federal departments, has undertaken preliminary work to identify concerns and highlight consumer issues with respect to biotechnology and its applications. This has included conducting a number of surveys and focus groups to identify what consumers know about biotechnology; where there are information gaps; and how information impacts upon consumers' purchasing decisions.
@article{sheehy_consumers_1998,
	title = {Consumers and {Biotechnology}: {A} {Synopsis} of {Survey} and {Focus} {Group} {Research}},
	volume = {21},
	shorttitle = {Consumers and {Biotechnology}},
	url = {http://dx.doi.org.proxy.lib.sfu.ca/10.1023/A:1006900521662},
	doi = {10.1023/A:1006900521662},
	abstract = {The Office of Consumer Affairs of Industry Canada, in conjunction with other federal departments, has undertaken preliminary work to identify concerns and highlight consumer issues with respect to biotechnology and its applications. This has included conducting a number of surveys and focus groups to identify what consumers know about biotechnology; where there are information gaps; and how information impacts upon consumers' purchasing decisions.},
	number = {4},
	urldate = {2010-02-13},
	journal = {Journal of Consumer Policy},
	author = {Sheehy, Heather and Legault, Marc and Ireland, Derek},
	month = dec,
	year = {1998},
	pages = {359--386},
	file = {MetaPress Full Text PDF:files/21668/Sheehy et al. - 1998 - Consumers and Biotechnology A Synopsis of Survey .pdf:application/pdf;MetaPress Snapshot:files/21669/x887760774015x29.html:text/html}
}

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