Social judgment: Assimilation and contrast effects in communication and attitude change. Sherif, M. & Hovland, C. I. Volume 4 of Yale studies in attitude and communication, Yale University Press, New Haven u.a, 1961. bibtex @book{ sherif_social_1961,
address = {New Haven u.a},
series = {Yale studies in attitude and communication},
title = {Social judgment: {Assimilation} and contrast effects in communication and attitude change},
volume = {4},
publisher = {Yale University Press},
author = {Sherif, Muzafer and Hovland, Carl I.},
year = {1961}
}