The mimetics of mobile capital. Shukin, N. Sociological Review, 54:150--174, October, 2006.
The mimetics of mobile capital [link]Paper  doi  abstract   bibtex   
The article discusses the relationship between mimesis and automobility. Particular focus is given to representations of animals in advertisements for mobile technologies such as automobiles and cellular telephones. According to the author, these advertisements use animal signifiers to promote the mobility and apparent autonomy associated with capitalism. Details on advertisements for the Saturn Vue automobile and cellular phones produced by Telus Mobility Inc. are presented. Other topics include Fordism and imperialism.
@article{ shukin_mimetics_2006,
  title = {The mimetics of mobile capital},
  volume = {54},
  issn = {00380261},
  url = {http://search.ebscohost.com/login.aspx?direct=true&db=sih&AN=62838473&site=ehost-live},
  doi = {10.1111/j.1467-954X.2006.00642.x},
  abstract = {The article discusses the relationship between mimesis and automobility. Particular focus is given to representations of animals in advertisements for mobile technologies such as automobiles and cellular telephones. According to the author, these advertisements use animal signifiers to promote the mobility and apparent autonomy associated with capitalism. Details on advertisements for the Saturn Vue automobile and cellular phones produced by Telus Mobility Inc. are presented. Other topics include Fordism and imperialism.},
  urldate = {2015-09-25TZ},
  journal = {Sociological Review},
  author = {Shukin, Nicole},
  month = {October},
  year = {2006},
  keywords = {ADVERTISING, ANIMALS -- Symbolic aspects, ANIMALS in advertising, AUTOMOBILES, AUTOMOBILES -- Social aspects, AUTONOMY (Psychology), CAPITALISM, CELL phone services industry, CELL phones -- Social aspects, FORDISM, IMPERIALISM, MIMESIS, TELUS Mobility Inc.},
  pages = {150--174}
}
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