@article{soto-acosta_effect_2014,
	title = {The effect of information overload and disorganisation on intention to purchase online: {The} role of perceived risk and internet experience},
	volume = {38},
	issn = {1468-4527},
	shorttitle = {The effect of information overload and disorganisation on intention to purchase online},
	url = {http://www.emeraldinsight.com/doi/10.1108/OIR-01-2014-0008},
	doi = {10.1108/OIR-01-2014-0008},
	abstract = {The Web is an increasingly important component of promotional strategy for many organizations. To date,

most advertising research has focused on banner ads. In the present study, home pages as promotional vehicles are evaluated.

Specifically, we examine the influence of perceived home page complexity on communication effectiveness, as measured by

attention to the home page, attitude toward the home page, attitude toward the company, and purchase intent. Qualitative

research is used to identify important factors that appear to influence perceptions of home page complexity, including

home page length, number of graphics, number of links, amount of text, and use of animation. A pretest experiment

further aided in the selection of appropriate factors and factor levels to manipulate in a subsequent, main experiment. The

findings in the main experiment suggest that consumers respond more favorably toward home pages that fall in a moderate

range of perceived complexity.},
	language = {en},
	number = {4},
	urldate = {2016-11-07TZ},
	journal = {Online Information Review},
	author = {Soto-Acosta, Pedro and Jose Molina-Castillo, Francisco and Lopez-Nicolas, Carolina and Colomo-Palacios, Ricardo},
	month = jun,
	year = {2014},
	keywords = {engagement, length},
	pages = {543--561}
}

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To date, most advertising research has focused on banner ads. In the present study, home pages as promotional vehicles are evaluated. Specifically, we examine the influence of perceived home page complexity on communication effectiveness, as measured by attention to the home page, attitude toward the home page, attitude toward the company, and purchase intent. Qualitative research is used to identify important factors that appear to influence perceptions of home page complexity, including home page length, number of graphics, number of links, amount of text, and use of animation. A pretest experiment further aided in the selection of appropriate factors and factor levels to manipulate in a subsequent, main experiment. The findings in the main experiment suggest that consumers respond more favorably toward home pages that fall in a moderate range of perceived complexity.","language":"en","number":"4","urldate":"2016-11-07TZ","journal":"Online Information Review","author":[{"propositions":[],"lastnames":["Soto-Acosta"],"firstnames":["Pedro"],"suffixes":[]},{"propositions":[],"lastnames":["Jose","Molina-Castillo"],"firstnames":["Francisco"],"suffixes":[]},{"propositions":[],"lastnames":["Lopez-Nicolas"],"firstnames":["Carolina"],"suffixes":[]},{"propositions":[],"lastnames":["Colomo-Palacios"],"firstnames":["Ricardo"],"suffixes":[]}],"month":"June","year":"2014","keywords":"engagement, length","pages":"543--561","bibtex":"@article{soto-acosta_effect_2014,\n\ttitle = {The effect of information overload and disorganisation on intention to purchase online: {The} role of perceived risk and internet experience},\n\tvolume = {38},\n\tissn = {1468-4527},\n\tshorttitle = {The effect of information overload and disorganisation on intention to purchase online},\n\turl = {http://www.emeraldinsight.com/doi/10.1108/OIR-01-2014-0008},\n\tdoi = {10.1108/OIR-01-2014-0008},\n\tabstract = {The Web is an increasingly important component of promotional strategy for many organizations. To date,\n\nmost advertising research has focused on banner ads. In the present study, home pages as promotional vehicles are evaluated.\n\nSpecifically, we examine the influence of perceived home page complexity on communication effectiveness, as measured by\n\nattention to the home page, attitude toward the home page, attitude toward the company, and purchase intent. Qualitative\n\nresearch is used to identify important factors that appear to influence perceptions of home page complexity, including\n\nhome page length, number of graphics, number of links, amount of text, and use of animation. A pretest experiment\n\nfurther aided in the selection of appropriate factors and factor levels to manipulate in a subsequent, main experiment. 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