Bayesian Approaches to Clinical Trials and Health-Care Evaluation. Spiegelhalter, D. J., Abrams, K. R., & Myles, J. P. Wiley, New York, 2004.
bibtex   
@book{spi04bay,
  address = {{New York}},
  title = {Bayesian {{Approaches}} to {{Clinical Trials}} and {{Health}}-{{Care Evaluation}}},
  publisher = {{Wiley}},
  author = {Spiegelhalter, David J. and Abrams, Keith R. and Myles, Jonathan P.},
  year = {2004},
  citeulike-article-id = {13265619},
  posted-at = {2014-07-14 14:10:00},
  priority = {0}
}

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