Applying Bayesian Ideas in Drug Development and Clinical Trials. Spiegelhalter, D. J., Freedman, L. S., & Parmar, M. K. B. Stat Med, 12:1501-1511, 1993.
doi  bibtex   
@article{spi93app,
  title = {Applying {{Bayesian}} Ideas in Drug Development and Clinical Trials},
  volume = {12},
  journal = {Stat Med},
  doi = {10.1002/sim.4780121516},
  author = {Spiegelhalter, David J. and Freedman, L. S. and Parmar, M. K. B.},
  year = {1993},
  keywords = {bayesian-inference,rct,clinical-trials},
  pages = {1501-1511},
  citeulike-article-id = {13264890},
  citeulike-attachment-1 = {spi93app.pdf; /pdf/user/harrelfe/article/13264890/1092998/spi93app.pdf; 4c166454c10614c4d04e5d4d5d206982fd1a9fc4},
  citeulike-linkout-0 = {http://dx.doi.org/10.1002/sim.4780121516},
  posted-at = {2014-07-14 14:09:45},
  priority = {0}
}
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