Bayesian Approaches to Randomized Trials. Spiegelhalter, D. J.; Freedman, L. S.; and Parmar, M. K. B. J Roy Stat Soc A, 157:357-416, 1994.
bibtex   
@article{spi94bay,
  title = {Bayesian Approaches to Randomized Trials},
  volume = {157},
  journal = {J Roy Stat Soc A},
  author = {Spiegelhalter, David J. and Freedman, Laurence S. and Parmar, Mahesh K. B.},
  year = {1994},
  keywords = {bayesian-inference,early-termination,equivalence,interpreting-study-results,sequential-testing,skeptical-priors},
  pages = {357-416},
  citeulike-article-id = {13264891},
  posted-at = {2014-07-14 14:09:45},
  priority = {0}
}
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