@article{stevens_official_2009,
	title = {The official rhetoric of permaculture: {Motivating} behaviour change through environmental communication},
	volume = {36},
	copyright = {Copyright Dr. Roslyn Petelin 2009},
	issn = {08116202},
	shorttitle = {The official rhetoric of permaculture},
	url = {https://search.proquest.com/docview/884035886/abstract/D5C38142CB684E94PQ/1},
	abstract = {Research indicates that communicating the reality and urgency of global environmental risks is insufficient to motivate personal lifestyle change because individuals often discount their self-efficacy when faced with massive, critical problems. This paper analyses the 'official rhetoric' (Hauser, 1999) of the international permaculture movement to indicate how permaculture mobilises readers by crafting positive, utopian messages, by valuing individual action, by insisting individuals have the knowledge necessary for action, by promoting ethical reflexivity, and by suggesting situated ways to adapt permaculture. Permaculture rhetoric thereby works to convince readers that easy actions can add joy to their lives while healing the earth. [PUBLICATION ABSTRACT]},
	language = {English},
	number = {2},
	urldate = {2017-10-13},
	journal = {Australian Journal of Communication; Brisbane},
	author = {Stevens, Sharon McKenzie},
	year = {2009},
	pages = {73--91},
}

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