How technical features of virtual live shopping platforms affect purchase intention: Based on the theory of interactive media effects. Sun, Y., Zhong, Y., Zhang, Z., Wang, Y., & Zhu, M. Decision Support Systems, 180:114189, North-Holland, 2024.
bibtex   
@article{sun2024technical,
  title={How technical features of virtual live shopping platforms affect purchase intention: Based on the theory of interactive media effects},
  author={Sun, Yuan and Zhong, Yating and Zhang, Zuopeng and Wang, Yonggui and Zhu, Mengyi},
  journal={Decision Support Systems},
  volume={180},
  pages={114189},
  year={2024},
  publisher={North-Holland}
}

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