The six principles of digital advertising. Taylor, C. R. Taylor & Francis, 2009.
The six principles of digital advertising [link]Paper  bibtex   
@book{taylor_six_2009,
	title = {The six principles of digital advertising},
	url = {https://www.tandfonline.com/doi/pdf/10.2501/S0265048709200679},
	publisher = {Taylor \& Francis},
	author = {Taylor, C. R.},
	year = {2009}
}

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