@misc{ technology_increasing_????,
  title = {Increasing the {ROI} of Social Media Marketing},
  url = {http://sloanreview.mit.edu/article/increasing-the-roi-of-social-media-marketing/},
  abstract = {Using a seven-step process, an ice cream retailer substantially improved its social media marketing.},
  urldate = {2014-11-01TZ},
  journal = {{MIT} Sloan Management Review},
  author = {Technology, Copyright © Massachusetts Institute of and reserved, 1977-2014 All rights},
  note = {00000 bibtex: Technologyk}
}

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