Nudge: Improving Decisions About Health, Wealth, and Happiness. Thaler, R. & Sunstein, C. Penguin, 2009.
bibtex   
@book{Thaler+Sunstein:2009,
	author = {Richard Thaler and Cass Sunstein},
	title = {Nudge: Improving Decisions About Health, Wealth, and Happiness},
	publisher = {Penguin},
	year = 2009
}

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