@article{thomke_hbr_2009,
	title = {{HBR} {Case}: {Design} {Thinking} and {Innovation} at {Apple}},
	url = {http://www.iimagineservicedesign.com/wp-content/uploads/2015/08/Design-Thinking-and-Innovation-at-Apple-Harvard-Business-School-Case-PDF.pdf},
	urldate = {2016-05-27},
	journal = {Harvard Business School},
	author = {Thomke, Stefan and Feinberg, Barbara},
	year = {2009},
	keywords = {HBR, apple, design thinking},
	pages = {1--12}
}

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