A Law of Comparative Judgement. Thurstone, L. L. Psychological Review, 34:273–286, 1927.
bibtex   
@article{thurstone:1927,
  author = {Louis Leon Thurstone},
  title = {A Law of Comparative Judgement},
  year = {1927},
  journal = {Psychological Review},
  volume = {34},
  pages = {273--286},
  keywords = {letor, ranking, preference learning}
}

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