@Article{toubia:jmr2004,
  author = "Olivier Toubia and John R. Hauser and Duncan I. Simester",
  title = "Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis",
  journal = 	 {Journal of Marketing Research},
  year = 	 {2004},
  volume = 	 {41},
  number = 	 {1},
  pages = 	 {116--131},
  OPTmonth = 	 {February},
}

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