Chapter 5 Chapter 6 The Long Click. Turow In The daily you: How the new advertising industry is defining your identity and your worth. 00000
abstract   bibtex   
Identify likely customers, use databases to encourage them to click on personalized content and relevant ads, reinforce their responses through a variety of interfaces
@incollection{turow_chapter_nodate,
	title = {Chapter 5  {Chapter} 6 {The} {Long} {Click}},
	abstract = {Identify likely customers, use databases to encourage them to click on personalized content and relevant ads, reinforce their responses through a variety of interfaces},
	booktitle = {The daily you: {How} the new advertising industry is defining your identity and your worth},
	author = {{Turow}},
	note = {00000}
}
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