Visual saliency and semantic incongruency influence eye movements when inspecting pictures. Underwood, G. & Foulsham, T. Quarterly Journal of Experimental Psychology, 59(11):1931-1949, 2006.
bibtex   
@article{ Underwood_Foulsham06,
  author = {Underwood, G. and Foulsham, T.},
  title = {Visual saliency and semantic incongruency influence eye movements
	when inspecting pictures},
  journal = {Quarterly Journal of Experimental Psychology},
  year = {2006},
  volume = {59},
  pages = {1931-1949},
  number = {11}
}
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