Containment as Neocolonial Visual Rhetoric: Fashion, Yellowface, and Karl Lagerfeld's “Idea of China”. Vats, A. & Nishime, L. Quarterly Journal of Speech, 99(4):423–447, November, 2013.
Containment as Neocolonial Visual Rhetoric: Fashion, Yellowface, and Karl Lagerfeld's “Idea of China” [link]Paper  doi  abstract   bibtex   
Grounding our evidence in Karl Lagerfeld'sParis-Shanghai: A Fantasy, a filmic homage to Coco Chanel, we theorize a “visual rhetoric of containment,” which limits the subjectivity of the racial Other and consolidates whiteness. The visual rhetoric of containment manifests in four ways: the creation and enactment of “the yellowface gaze,” which affirms whiteness through the eyes of the “native” Other, the affirmation of a post-feminist model of exchange, which objectifies the Chinese, the representation of Chanel as a master of place and order, and the conception of time as a constraint that Chanel, but not the Chinese people, can transcend.
@article{vats_containment_2013,
	title = {Containment as {Neocolonial} {Visual} {Rhetoric}: {Fashion}, {Yellowface}, and {Karl} {Lagerfeld}'s “{Idea} of {China}”},
	volume = {99},
	issn = {00335630},
	shorttitle = {Containment as {Neocolonial} {Visual} {Rhetoric}},
	url = {http://search.ebscohost.com/login.aspx?direct=true&AuthType=ip,uid&db=ufh&AN=91949774&scope=site},
	doi = {10.1080/00335630.2013.833668},
	abstract = {Grounding our evidence in Karl Lagerfeld'sParis-Shanghai: A Fantasy, a filmic homage to Coco Chanel, we theorize a “visual rhetoric of containment,” which limits the subjectivity of the racial Other and consolidates whiteness. The visual rhetoric of containment manifests in four ways: the creation and enactment of “the yellowface gaze,” which affirms whiteness through the eyes of the “native” Other, the affirmation of a post-feminist model of exchange, which objectifies the Chinese, the representation of Chanel as a master of place and order, and the conception of time as a constraint that Chanel, but not the Chinese people, can transcend.},
	number = {4},
	urldate = {2017-06-01},
	journal = {Quarterly Journal of Speech},
	author = {Vats, Anjali and Nishime, LeiLani},
	month = nov,
	year = {2013},
	keywords = {2.DL\&R participant publications, colonialism, race},
	pages = {423--447},
}

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