Ethical Challenges of Big Data in Public Health. Vayena, E., Salathé, M., Madoff, L. C., & Brownstein, J. S. PLOS Computational Biology, 11(2):e1003904, February, 2015.
Ethical Challenges of Big Data in Public Health [link]Paper  doi  bibtex   
@article{vayena_ethical_2015,
	title = {Ethical {Challenges} of {Big} {Data} in {Public} {Health}},
	volume = {11},
	issn = {1553-7358},
	url = {http://dx.plos.org/10.1371/journal.pcbi.1003904},
	doi = {10.1371/journal.pcbi.1003904},
	language = {en},
	number = {2},
	urldate = {2017-08-14},
	journal = {PLOS Computational Biology},
	author = {Vayena, Effy and Salathé, Marcel and Madoff, Lawrence C. and Brownstein, John S.},
	editor = {Bourne, Philip E.},
	month = feb,
	year = {2015},
	pages = {e1003904},
}

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