User acceptance of information tehcnology: Toward a unified view. Venkatesh, V., Morris, M. G, Davis, G. B, & Davis, F. D. MIS Quarterly, 27(3):425–478, 2003.
doi  bibtex   
@article{venkatesh_user_2003,
	title = {User acceptance of information tehcnology: {Toward} a unified view},
	volume = {27},
	issn = {02767783},
	doi = {10.2307/30036540},
	number = {3},
	journal = {MIS Quarterly},
	author = {Venkatesh, Viswanath and Morris, Michael G and Davis, Gordon B and Davis, Fred D.},
	year = {2003},
	pmid = {10758835},
	keywords = {Theory of planned behavior, innovation characteristics, integrated model, social cognitive theory, technology acceptance model, unified model},
	pages = {425--478}
}

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