The Effects of Music on Gameplay and Immersion. Villarreal III, A. Master's thesis, MIT, Cambridge, MA, 2009.
bibtex   
@mastersthesis{villarreal_iii_effects_2009,
	address = {Cambridge, MA},
	title = {The {Effects} of {Music} on {Gameplay} and {Immersion}},
	school = {MIT},
	author = {Villarreal III, Armando},
	year = {2009},
	keywords = {Gears of War, empirical research, experience, game design, immersion, questionnaire},
}

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