Theory of Games and Economic Behavior. von Neumann, J. & Morgenstern, O. Princeton University Press, first edition, 1944.
bibtex   
@book{VonNeumann+Morgenstern:1944,
	author = "von Neumann, John and Morgenstern, Oskar",
	year = "1944",
	title = "Theory of Games and Economic Behavior",
	publisher = princeton,
	_address = princeton-ad,
	edition = "first"
}

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