The Theory of Games and Economic Behavior. von Neumann, J. & Morgenstern, O. Princeton University Press, 1953.
bibtex   
@Book{Neumann1953,
  Title                    = {The Theory of Games and Economic Behavior},
  Author                   = {J. von Neumann and O. Morgenstern},
  Publisher                = {Princeton University Press},
  Year                     = {1953}
}
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