Issue Ownership Stability and Change: How Political Parties Claim and Maintain Issues Through Media Appearances. Walgrave, S., Lefevere, J., & Nuytemans, M. Political Communication, 26(2):153--172, 2009.
Issue Ownership Stability and Change: How Political Parties Claim and Maintain Issues Through Media Appearances [link]Paper  doi  abstract   bibtex   
Drawing on a large-scale online experiment embedded in an electoral survey in Belgium, this study tests whether issue ownership is, rather than a stable condition, a dynamic process that can be manipulated by an experimental stimulus. Five thousand subjects were confronted with an embedded fake TV-news item in which the five leaders of the main Belgian parties offered their parties' stance on six issues. We find that issue ownership is a dynamic process and that news exposure leads to significant shifts in issue ownership. Especially on issues that are not owned by any party, a communicative performance by the party leader can make a difference. Regarding preowned issues, the effect is conditional; it depends on the balance of the news item.
@article{ walgrave_issue_2009,
  title = {Issue {Ownership} {Stability} and {Change}: {How} {Political} {Parties} {Claim} and {Maintain} {Issues} {Through} {Media} {Appearances}},
  volume = {26},
  issn = {1058-4609},
  shorttitle = {Issue {Ownership} {Stability} and {Change}},
  url = {http://www.tandfonline.com/doi/abs/10.1080/10584600902850718},
  doi = {10.1080/10584600902850718},
  abstract = {Drawing on a large-scale online experiment embedded in an electoral survey in Belgium, this study tests whether issue ownership is, rather than a stable condition, a dynamic process that can be manipulated by an experimental stimulus. Five thousand subjects were confronted with an embedded fake TV-news item in which the five leaders of the main Belgian parties offered their parties' stance on six issues. We find that issue ownership is a dynamic process and that news exposure leads to significant shifts in issue ownership. Especially on issues that are not owned by any party, a communicative performance by the party leader can make a difference. Regarding preowned issues, the effect is conditional; it depends on the balance of the news item.},
  number = {2},
  urldate = {2013-06-26TZ},
  journal = {Political Communication},
  author = {Walgrave, Stefaan and Lefevere, Jonas and Nuytemans, Michiel},
  year = {2009},
  pages = {153--172}
}

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