@article{journals/jecr/WarkentinBS00,
  author = {Warkentin, Merrill and Bapna, Ravi and Sugumaran, Vijayan},
  date = {2004-03-16},
  ee = {http://www.csulb.edu/web/journals/jecr/issues/20002/paper1.pdf},
  interhash = {a861304acc74787b1af2b137cff95947},
  intrahash = {701ef4e8abf055745a150b1924f176e6},
  journal = {J. Electron. Commerce Res.},
  number = 2,
  pages = {45-52},
  title = {The Role of Mass Customization in Enhancing Supply Chain Relationships in B2C E-Commerce Markets.},
  url = {http://dblp.uni-trier.de/db/journals/jecr/jecr1.html#WarkentinBS00},
  volume = 1,
  year = 2000
}

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