And Then There’s This: How Stories Live and Die in Viral Culture. Wasik, B. Penguin, New York, 2009.
bibtex   
@book{wasik_and_2009,
	address = {New York},
	title = {And {Then} {There}’s {This}: {How} {Stories} {Live} and {Die} in {Viral} {Culture}},
	publisher = {Penguin},
	author = {Wasik, Bill},
	year = {2009}
}

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