@book{Weber2009,
	title = {Marketing to the {Social} {Web}},
	url = {http://books.google.com/books?id=qzsIa7XjEl4C&pgis=1},
	abstract = {The first edition of Marketing to the Social Web has become one of the strongly backlisting titles on the hot topic of social media. Three new chapters, and additional updates to this 2nd edition will enable the book to stay relevant and compete with the slew of business books on social media and marketing that will be releasing in the next 12 months. New chapters cover:  * Facebook: The Google Killer  This chapter will discuss how Facebook will monetize its success and eventually surpass Google. We'd be the first book to have a strategy around Facebook. * Measuring Social Media  Explains what companies should be measuring and why (because a customer who does not buy much but influences 100 other customers may be more valuable than a customer who simply buys a lot). The chapter will also sketch the techniques and companies currently active: Nielsen BuzzMetrics, Cymfony, MotiveQuest, Biz360, Brandimensions, Umbria, and Factiva, among others. * Marketing to Mobile Social Media  Mobile media is beginning to have its own social space, such as Mocospace and bluepulse.},
	publisher = {John Wiley and Sons},
	author = {Weber, Larry},
	year = {2009},
}

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