@phdthesis{weinberg1970werbung,
  author = {Weinberg, Georg-Michael},
  dnbtitleid = {482154608},
  interhash = {5c99a326c80ac7cc552462ad32d46993},
  intrahash = {8a6844e58c81b24b71d4ba94a79169c3},
  school = {FU Berlin},
  title = {Werbung im Einzelhandel: Ein Beitr. zu offenen Fragen d. Werbeforschg},
  year = 1970
}

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