Browsing as the killer app: Explaining the rapid success of Apple's iPhone. West, J. & Mace, M. Telecommunications Policy, 34(5-6):270--286, June, 2010.
Browsing as the killer app: Explaining the rapid success of Apple's iPhone [link]Paper  doi  bibtex   
@article{ west_browsing_2010,
  title = {Browsing as the killer app: {Explaining} the rapid success of {Apple}'s {iPhone}},
  volume = {34},
  url = {http://linkinghub.elsevier.com/retrieve/pii/S0308596109001323},
  doi = {10.1016/j.telpol.2009.12.002},
  number = {5-6},
  journal = {Telecommunications Policy},
  author = {West, Joel and Mace, Michael},
  month = {June},
  year = {2010},
  keywords = {Digital convergence, Handsets, Industry structure, Mobile Internet, Value networks},
  pages = {270--286}
}

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