Incorporating user preferences into click models. Xing, Q., Liu, Y., Nie, J., Zhang, M., Ma, S., & Zhang, K. 2013.
Incorporating user preferences into click models [link]Paper  bibtex   
@conference{ xing_incorporating_2013,
  title = {Incorporating user preferences into click models},
  booktitle = {Proceedings of the 22nd ACM international conference on Conference on information \& knowledge management},
  year = {2013},
  pages = {1301{–}1310},
  publisher = {ACM},
  organization = {ACM},
  url = {http://dl.acm.org/citation.cfm?id=2505704},
  author = {Xing, Qianli and Liu, Yiqun and Jian-Yun Nie and Zhang, Min and Ma, Shaoping and Zhang, Kuo}
}

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