Factors Affecting Consumers' Value Creation in Online Group Buying. Yeh, R. C., Chen, Y., Lin, L., & Wu, J. In Siau, K., Li, Q., & Guo, X., editors, PACIS, pages 87, 2014.  
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Paper  bibtex   @inproceedings{conf/pacis/YehCLW14,
  added-at = {2014-11-25T00:00:00.000+0100},
  author = {Yeh, Ron Chuen and Chen, Yi-Cheng and Lin, Li-Min and Wu, Jen-Her},
  biburl = {https://www.bibsonomy.org/bibtex/26ac2165106211efca5c789b920acbd4b/dblp},
  booktitle = {PACIS},
  crossref = {conf/pacis/2014},
  editor = {Siau, Keng and Li, Qing and Guo, Xunhua},
  ee = {http://aisel.aisnet.org/pacis2014/87},
  interhash = {0084132f82c9e6158055c134e9a03c20},
  intrahash = {6ac2165106211efca5c789b920acbd4b},
  keywords = {dblp},
  pages = 87,
  timestamp = {2015-06-18T14:27:34.000+0200},
  title = {Factors Affecting Consumers' Value Creation in Online Group Buying.},
  url = {http://dblp.uni-trier.de/db/conf/pacis/pacis2014.html#YehCLW14},
  year = 2014
} 
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