Frame it simple! : towards a theory of conceptual designing. Ylirisku, S. Aalto University, 2013. Accepted: 2016-04-06T09:01:04Z ISSN: 1799-4942 (electronic)
Frame it simple! : towards a theory of conceptual designing [link]Paper  abstract   bibtex   
This study develops an empirically and theoretically grounded explanation of conceptual designing. Conceptual designing is a concept-mediated planning activity that is typically collaborative and involves the use of semiotic resources such as talk, text, figures, pictures, visualisations, diagrams, sketching, and gesturing. Central to conceptual designing is the intent to articulate high-level simplifications, design concepts, which guide the strategic decision-making over a thing-to-be-designed and inform detailed designing. The original main contribution of the study is an explanation of conceptual designing in terms of project-specific learning. It is assumed that the changes in the ways a project team articulates, talks about, refers to, and makes changes to a thing-to-be-designed, are indicative of project-specific learning. A novel method for the investigation of project-specific learning is presented, namely Framing Analysis of Design Articulation (FADA), and a set of analytical concepts for the investigation and conduct of conceptual designing are introduced. With FADA it is possible to investigate designers’ construction of semiotic resources, which are necessary when designers create a framing strategy for their project. As the result of investigating two real projects the study sheds light on to the deep dilemmas inherent in conceptual designing as well as delivers concrete insights for its facilitation. The work is conducted as part of the practice-based tradition, and aspires to be associated to such works that have been able to make a doubly methodological contribution; to the methodology of studying design practice by introducing theoretical insights, methods, and analytical concepts; and to the approach that designers employ in conducting conceptual designing. The key benefit of the present work for designers is the uncovering of the importance of the preliminary activities of developing semiotic resources for the construction of the design concept, i.e. the value of priming, and the significance of preliminary structuring of attention and articulation through what will be called pre-framing. 【摘要翻译】这项研究从经验和理论上开发了概念设计的解释。概念设计是一项概念介导的计划活动,通常是协作的,涉及使用符号资源,例如讲话,文字,图形,图片,图片,可视化,图表,素描和手势。概念设计的核心是阐明高级简化,设计概念的目的,这些概念指导了对旨在设计和详细设计的事物的战略决策制定。 该研究的最初主要贡献是根据特定于项目的学习对概念设计的解释。假定项目团队表达,谈论,指的方式和更改的方式的变化表明了特定于项目的学习。提出了一种针对项目特定学习的新方法,即设计关节的框架分析(FADA),并引入了一组用于研究和进行概念设计的分析概念。借助FADA,可以调查设计师的符号资源的构建,这是设计师为其项目创建框架策略时必要的。作为研究两个实际项目的结果,该研究阐明了概念设计固有的深处困境,并为其促进提供了具体的见解。 这项工作是作为基于实践的传统的一部分进行的,并渴望与能够做出双重方法论贡献的这些作品相关联;通过引入理论见解,方法和分析概念来研究设计实践的方法;以及设计师在进行概念设计方面采用的方法。当前工作对设计师的关键好处是揭示了开发符号资源在建设设计概念的初步活动的重要性,即启动的价值,以及通过什么将通过什么将注意力和表达的初步结构的重要性被称为预帧。
@book{ylirisku_frame_2013,
	title = {Frame it simple! : towards a theory of conceptual designing},
	isbn = {978-952-60-5325-7},
	shorttitle = {框架简单! :迈向概念设计理论},
	url = {https://aaltodoc.aalto.fi:443/handle/123456789/20082},
	abstract = {This study develops an empirically and theoretically grounded explanation of conceptual designing. Conceptual designing is a concept-mediated planning activity that is typically collaborative and involves the use of semiotic resources such as talk, text, figures, pictures, visualisations, diagrams, sketching, and gesturing. Central to conceptual designing is the intent to articulate high-level simplifications, design concepts, which guide the strategic decision-making over a thing-to-be-designed and inform detailed designing. 
The original main contribution of the study is an explanation of conceptual designing in terms of project-specific learning. It is assumed that the changes in the ways a project team articulates, talks about, refers to, and makes changes to a thing-to-be-designed, are indicative of project-specific learning. A novel method for the investigation of project-specific learning is presented, namely Framing Analysis of Design Articulation (FADA), and a set of analytical concepts for the investigation and conduct of conceptual designing are introduced. With FADA it is possible to investigate designers’ construction of semiotic resources, which are necessary when designers create a framing strategy for their project. As the result of investigating two real projects the study sheds light on to the deep dilemmas inherent in conceptual designing as well as delivers concrete insights for its facilitation. 
The work is conducted as part of the practice-based tradition, and aspires to be associated to such works that have been able to make a doubly methodological contribution; to the methodology of studying design practice by introducing theoretical insights, methods, and analytical concepts; and to the approach that designers employ in conducting conceptual designing. The key benefit of the present work for designers is the uncovering of the importance of the preliminary activities of developing semiotic resources for the construction of the design concept, i.e. the value of priming, and the significance of preliminary structuring of attention and articulation through what will be called pre-framing.

【摘要翻译】这项研究从经验和理论上开发了概念设计的解释。概念设计是一项概念介导的计划活动,通常是协作的,涉及使用符号资源,例如讲话,文字,图形,图片,图片,可视化,图表,素描和手势。概念设计的核心是阐明高级简化,设计概念的目的,这些概念指导了对旨在设计和详细设计的事物的战略决策制定。 
该研究的最初主要贡献是根据特定于项目的学习对概念设计的解释。假定项目团队表达,谈论,指的方式和更改的方式的变化表明了特定于项目的学习。提出了一种针对项目特定学习的新方法,即设计关节的框架分析(FADA),并引入了一组用于研究和进行概念设计的分析概念。借助FADA,可以调查设计师的符号资源的构建,这是设计师为其项目创建框架策略时必要的。作为研究两个实际项目的结果,该研究阐明了概念设计固有的深处困境,并为其促进提供了具体的见解。 
这项工作是作为基于实践的传统的一部分进行的,并渴望与能够做出双重方法论贡献的这些作品相关联;通过引入理论见解,方法和分析概念来研究设计实践的方法;以及设计师在进行概念设计方面采用的方法。当前工作对设计师的关键好处是揭示了开发符号资源在建设设计概念的初步活动的重要性,即启动的价值,以及通过什么将通过什么将注意力和表达的初步结构的重要性被称为预帧。},
	language = {en},
	urldate = {2023-02-09},
	publisher = {Aalto University},
	author = {Ylirisku, Salu},
	year = {2013},
	note = {Accepted: 2016-04-06T09:01:04Z
ISSN: 1799-4942 (electronic)},
	keywords = {/unread},
}

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